Global sponsorship budgets in 2016 reached US$60B, with media production companies generating hundreds thousands hours of sports related video content on an annual basis. Investments in sponsoring of sports events is now critical for many brands, so how can this spend be measured and optimized ? This session looks at where we are now with SAP Brand Impact solution: how we can accurately measure the exposure of brand visual assets seen on TV using Deep Learning and Computer Vision. We will share our recent experience with Volta GPUs and TensorRT3, and what the impact is on our solution performance.
Hall: Hall H